The Future of Success

Starts with Clarity

Helping high performers move beyond overwhelm, uncertainty, and crossroads moments into sustainable clarity and authentic freedom through Human Optimisation.

When clarity returns, everything changes.
Your energy, your decisions, your direction, your sense of self.

Because true success isn’t about doing more. It’s about being more aligned.

The Shift

You’ve achieved so much, yet something feels unclear.
You’re not lost, you’re evolving.
Your next level requires clarity, not more pressure

For over two decades, I’ve helped high performers, leaders, and entrepreneurs reconnect with their energy, redefine success, and live from a place of freedom, flow, and fulfilment.

Through my Human Optimisation Model™, I guide you to realign every area of your life: Money, Time, Relationships, Health, and Happiness, so success feels as good as it looks.

How Aligned Are You?

Take the Human Optimisation Assessment to reveal how aligned your life really is and where your next level is waiting.

Get instant insights in under 3 minutes. Bonus tracker included.

Introducing The Human Optimisation Model™

The system that brings you back to clarity, alignment, and effortless performance.

When these five pillars are in harmony, life expands with ease and authenticity.


When one falls out of balance, everything feels harder than it needs to be.

The Human Optimisation Model™ brings you back into alignment, helping you elevate your energy, sharpen your clarity, and rediscover your joy in the process.

The Five Elements:

  • Money: Create wealth that feels liberating, not consuming.

  • Time: Live by design, not default.

  • Relationships: Deepen the connections that nourish you.

  • Health: Energise your body and mind for sustainable brilliance.

  • Happiness: Reclaim the joy that fuels your success.

Your Pathways To Alignment

Success looks different when it’s lived from alignment.
These three experiences are designed to meet you exactly where you are and take you where you’re meant to go.

Three ways to regain clarity and recalibrate your next level.

Private 1:1 Power Session

A 2.5-hour personalised deep dive to cut through the noise, reconnect you to your purpose, and create an action plan for clarity, direction, and flow.

Six-Month Experiential Transformation

The signature programme for high performers ready to harmonise success and fulfilment through The Humal Optimisation Model™. Includes in-person immersions, group sessions, private calibrations, and community connection.

Immersive Retreat Experience

A two-day in-person immersion to embody everything you’ve learned and expand into your next level of brilliance.

Meet Lucy Shrimpton

Speaker, Author, and Visionary Founder of Born To Be Brilliant®

For over twenty-five years, I’ve been studying human potential, performing on stage, leading global brands, and mentoring high performers through the intersections of achievement, alignment, and wellbeing.

As the creator of The Human Optimisation Model™, I’ve helped thousands of individuals and organisations unlock success that’s both sustainable and deeply fulfilling.

My work blends behavioural science, positive psychology, and lived experience, bridging strategy with soul to create transformation that lasts.

I am all about spreading positive impact, making every moment matter and living the heck out of the life we are blessed with x

Learn More About Lucy
Keynote Speaker - Press/Media:

Keynotes & Conversations That Redefine Success

Book Lucy to speak at your event or feature on your podcast.
Topics include:

  • High Performance Wellness

  • The Human Behind The Business

  • Sustainable Holistic Suceess

  • From Achievement to Alignment

The Born To Be Brilliant® Podcast

Real conversations about modern success, alignment, and the art of living fully.


Join Lucy and her guests; visionary leaders, thinkers, and creators, as they explore what it really means to thrive in life and business.

Are You Ready to Live Brilliantly?

Whether you’re seeking clarity, recalibration, or full transformation, your next step begins here.

Because brilliance isn’t something you find, it’s something you remember.

Contact

30 Days to Brilliance

A 30-day journey to awaken your energy, purpose and peace while amplifying your success.


Join thousands of high-performing entrepreneurs discovering the future of success, where ambition and wellbeing coexist beautifully.


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